Bob Igar - DISNEY CEO
Julian Anderson CEO of Hot Dark Matter explained - “Having worked at the forefront of immersive technology for over a decade, yesterdays Apple Vision Pro announcement marks a super exciting moment and the start of a pivotal shift in spatial computing 💥 💥 💥
Whilst mainstream adoption will take time, largely due to the price point, this will change as more affordable models and alternatives come to market. I have no doubt that in a few years time, everyone will begin to question how we lived without AR wearables… that’s the Apple effect!”
… “At Hot Dark Matter, we have recently launched the first version of Matter AR, and following our TikTok virality, have a rapidly growing audience of over 40k players - all eagerly awaiting the release of our first on platform multiplayer game, “Laser Tag”. With over 1.4 billion mobile AR devices globally we knew that was our immediate market, however we have always developed the concept with AR wearables in mind. We’re very excited to be collaborating with Qualcomm, Snapdragon Spaces and Niantic Lightship on our first Matter AR wearable prototype, and we can't wait to bring Matter AR to Apple Vision Pro 😎 “
…”Looking forward to seeing what everyone else brings to the party in future too!” 👀
“Even miracles take a little time”
Apple Vision Pro Unveiled 🍎👁️: what do I think💡? What does it mean for a venture capital investor with a 10 year view like Blueverse🔵? And why should we reflect a little deeper on the partnership with Disney..🍎🏰?……The metaverse, or the next generation of the human-computer interactions, is an ensemble of emerging technologies and moving parts, including web3, AI, spatial computing and content.
…………As Apple Vision Pro makes its way into the market, we at Blueverse are eagerly following its progress and identifying investment opportunities that align with these emerging technologies shaping the next generation of the internet.
……The Vision Pro is a first generation device, it will change and improve over time, it is an expensive work-in-progress but it is big and well needed progress nonetheless.
……Apple's vision and money are on Augmented . The iPhone was not the first smartphone. The iPad was not the first tablet. The Vision Pro is not the first headset, so will it be the best and win the masses? Like Tim Cook said, will Apple Vision Pro introduce spatial computing similar to the way the iPhone introduced mobile computing?
…The partnership between Apple and Disney powerhouses holds IMMENSE potential, merging their respective expertise in technology and entertainment, and more importantly removing friction. We did not see Steve Jobs acquiring Disney, but we are now seeing his vision coming slowly together: content, platform and distribution. “Even miracles take a little time”: the miracle of the internet did not happen overnight. The miracle of the next generation of our digital lives is still in the making and Blueverse intends to support and watch its every step, and yesterday was a giant step towards it.
This review has been edited! SEE Fabio’s FULL REVIEW here: https://www.linkedin.com/in/fabiolafranca
….thoughts on the Vision Pro?
1. The price point. IT'S NOT MEANT TO BE A CONSUMER DEVICE, EVERYONE. It's meant for developers to start building so when a robust ecosystem is in place, it can be made available at a lower price point. The Oculus Rift was expensive and required a gaming PC as well. This is par for the course.
2. The pass-through mode looks amazing and allows you to exit and enter immersion seamlessly. Someone was questioning wearing this on a plane but that's the perfect use case -- you're in a cocoon until someone comes by, then you exit to place your drink order, then back in you go.
3. I am curious about how wearable it is for long periods of time and the battery life.
4. I'm a broken record, but this is a first pass of a device and will change and improve over time.
Apple's Vision Pro marks a monumental leap into the world of virtual and augmented reality. With its cutting-edge design, impressive specifications, and seamless integration of AR and VR, the Vision Pro headset promises to redefine how we interact with digital content. From productivity to entertainment, Apple has created a versatile platform that will undoubtedly shape the future of XR experiences.
This XR headset marks Apple's first foray into a major hardware category since the groundbreaking release of the Apple Watch in 2015, and it promises to revolutionize how we experience digital content. Gaming enthusiasts will be pleased that Vision Pro supports Apple Arcade games with game controller compatibility, offering a wide selection of titles for an immersive gaming experience.
Productivity is another area where Vision Pro excels. Users can access a "canvas for apps" to place applications anywhere in their field of view. This floating Mac-like environment incorporates web browsing and other productivity apps, making it effortless to navigate and multitask. Users can even position 3D objects in their space and view them from various angles, enhancing creativity and productivity.
Multimedia and gaming experiences on the Vision Pro are truly remarkable. Photos float mid-air, and panoramic images captured with an iPhone seamlessly wrap around the user, creating an immersive visual experience. The headset can function as a personal movie theater, allowing users to adjust the screen size and enjoy spatial audio. For an even more extensive experience, users can create an "environment" that simulates a massive movie theater setting. Apple demonstrated the ability to watch 3D "spatial" movies, showcasing the upcoming film Avatar: The Way of the Water.
Apple has already secured partnerships with industry giants like Disney, with customized versions of shows like The Mandalorian and Marvel: What If? Games that allow users to step into the shoes of superheroes.
...blurring the line between the virtual and the physical world like never before. Gaming, education, work, socializing, healthcare – this gadget is poised to revolutionize them all.
But here's the rub: With a whopping price tag of $3,500, the Apple Vision Pro isn't exactly an 'every man's' gadget. It's a high-end device, designed for high-end consumers. But what about everyone else? 🤔💰
Yes, it's a major milestone in the metaverse's development, with its high-quality features like a high-resolution display, hand-tracking, and eye-tracking. It's designed to immerse us in the digital world, making it more engaging and interactive. It might even fuel increased investment in the metaverse.
But at what cost? We run the risk of deepening the digital divide, creating a world where the rich enjoy the wonders of the metaverse while the less fortunate are left in the dust. Technology should empower us all, not exclude.
The launch of the Apple Vision Pro is a testament to the stunning potential of VR. It opens a door to a universe of possibilities – from students exploring virtual worlds, to doctors performing remote surgeries. But it also rings an alarm bell, reminding us of the growing gap between those with resources and those without.
It's high time we address this elephant in the room. Let's ensure that as we embrace the new era of the metaverse, we don't leave anyone behind. The future of technology should be a level playing field for all, not a VIP club.
The Artful Dodger! Has Apple Just Outwitted the Industry with Spatial Computing?
Apple's Vision Pro is a distinctive move. Instead of joining the metaverse frenzy, they're charting a unique course that shifts focus from the web and blockchain, to creating a practical, integrated digital-physical (#phygital) experience.
The Vision Pro is no mere VR headset—it's a portable, wearable Mac, priced at $3500. Apple's approach is more a game of perception than outright innovation, shrewdly recognising that true Augmented Reality (AR) is still years away, and simulating it through the prudent use of VR and Mixed Reality.
Not aiming for immediate success or mass adoption. Rather, a carefully considered addition to Apple's interconnected ecosystem, appealing to a niche audience of Mac developers and Apple super-fans. With an uncompromising commitment to form and function, Apple is offering a different kind of computing experience—a spatial, Apple PC.
My slightly critical view of Apples new dystopian tech offering, they are just taking the marketing stuff way too far.
➡️ "Apple Vision Pro seamlessly blends digital content with your physical space"
✅ Yeah but no, whilst it might add a little convenience here and there what it really serves to do is alienate us from our natural surroundings and real life human interactions. Plus more over we will all end up with a bunch of nervous twitches.
➡️ So you can do the things you love in ways never before possible.
✅ Yay, works for me because the 5 things I really passionately LOVE are watching movies, playing video games, looking at photos, working, browsing the web all ALONE in a dark room with a pretend starry sky.
➡️ You’ve never seen everything like this before.
✅ Is that a good thing or a bad thing? and to be clear, I kinda have actually, I have Ski goggles that I can see through and look at my phone, I can even wear them to the cinema to catch a movie, I also happen to live in the real world where my phone is surrounded by the real world. OK, addmintaly the icons and apps on my phone are not quite as 3D, you got me, here's my $3500 bucks for some new Ski Goggles.
➡️ But respect on one point, I fully expected Apple to put an environmentally friendly spin in their marketing blah, like, "Now you can experience the beauty of the world without getting off your #### so you can eat more popcorn and significantly reduce your carbon footprint to help regenerate our planet."
👴🏼 Maybe I am just an old grumpy git, but Apple Vision Pro is just Tech for Tech sake, it is an overpriced nerdy product that will isolate people, make them more detached and lonely as they get sucked deeper into Apple's walled garden.