AYESHa mubarak ALI

After studying Engineering Mario Mokarram became fascinated with data visualisation and logic design. Overtime 3D became a gamble in his life and eventually Mario took the plunge and left working the security of a large multinational company to live and chase the dream. Working at Our world VR studios a Swiss Company busy taking fashion companies in Switzerland by storm, helping them to take advantage of these new mediums, creating content and providing training and future content developers.The flourishing fashion industry is only one of the many things that Switzerland is renowned for. The superiority of Swiss fashion, particularly in the male fashion sector, results from a society that holds fashion in high regard. “We are sure that with the right tools, many aspiring companies in this sector can achive great things. As we say here in Switzerland, - A good spectator also creates.” Says Mario Mokarram - Unreal Engine Developer at Our world VR studios. 

The first-ever Metaverse Fashion Week, was held in a 3D virtual environment in March of 2022, it featured four days of catwalk displays and panel discussions. Participating brands included prestigious brands like, Roberto Cavalli, Etro, and Tommy Hilfiger. It is not unexpected that fashion NFTs are so popular in the current climate. Brands have turned to video games to engage with consumers to create income during the pandemic as stores closed down, consequently fashion presentations were postponed. Customers wanted to flaunt their sense of fashion and personality as the metaverse concept developed and took physical form.In the same period of lock down, isolation, Our world VR studios created a system that would allow for Multiuser Fashion Shows, which allows for higher quality simulations of garmounts in real time. Unreal Engine and Marvelous Designer are the highly acclaimed tools used to create this system. As a Virtual reality specialist Mario will converse fluently with you about  all things Metaverse, ue5, livelink,meta humans, virtual productions, gaming technology, gamification and the increasingly realistic, Photo - Realistic avatars.But in the various explanation of what the Metaverse is. “We were curious to know his definition and conceptual understanding. “Mario explains:  “This is a coined term used to define what we all know: multi-user video games.”

“The main push behind this trend are companies like epic games, nvidia and others. The event that we consider the birthday of the Metaverse was an online concert in the game fortnite. This multi user event attracted over eight million concurrent users! From this point onwards, companies began to understand the potential of multi-user gaming technology. Epic Games have a content creation system which was initially designed for creating levels in video games called Unreal Engine. Today there's an explosion of applications using this technology they, include training and simulation, customer service, virtual production, tourism and Healthcare. Fashion is another area being afected by this technology and it is an area of particular interest for us.”

https://ourworldstudio.com

“Thanks to my understanding of Unreal Engine I can help companies pick the be best chunks of gaming technology and adapt them to corporate requirement. For me gaming is more than just pasting logos in a game. It’s more about interactivity and guiding the user into a wizard.”https://www.linkedin.com/in/mariomokarram